Genetic Engineering Essay - 1106 Words

Genetic Engineering GENETIC ENGINEERING Within a short period of time, genetic engineering has turned into one of the biggest growth areas in scientific research .It appears regularly in the media although the general public have no idea the meaning. It is currently one of the most sensitive areas of ethical debate.1 Genetic engineering however is a variety of techniques used to transfer a desirable gene from one organism to another, where it can be expressed. This means that the required product can be synthesised within the new organism. Very often these two organisms are totally unrelated species. The products of genetic engineering are referred to as genetically modified or†¦show more content†¦Genetic material is the same in all cells of the body but differ in which genes are active; hence the products been made differ. The use of mRNA as a means of isolating the gene therefore narrows down this problem. Messenger RNA extracted can be incubated with an enzyme reverse transcriptase which catalyses the conversion of mRNA to DNA. The second stage involves cutting the required gene for recombination. DNA is a very fragile molecule which can easily be fragmented by physical means but this occurs randomly. In this case a particular gene is required; in order to cut out this particular gene from the whole DNA we need precise tools. The enzyme restriction endonuclease acts like a pair of molecular scissors so that the required gene can be spliced out into a carrier molecule. The gene can then be cloned to get many copies of the required length of DNA.1 2 The third stage involves joining up the cut out gene into the carrier molecule (vector). In order for a foreign gene to be incorporated into a cell and to reproduce it must first be combined with a vector molecule. Two types of vectors are commonly used these are bacterial viruses or phages and plasmids. These vectors are capableShow MoreRelatedGenetic Engineering ( Genetic Modification )991 Words   |  4 PagesRevised HOMEWORK 1 (a) Genetic engineering (genetic modification) is a process by which an organism’s genome can be modified using various biotechnology techniques. The process involves manipulating the DNA of an organism or transferring genes into an organism to create a new and improved version. DNA sequences of certain organisms are inserted into different organisms or within the same organism to help us obtain favorable outcomes. Genetic engineering can be used to increase the disease resistanceRead MoreGenetic Engineering And Human Engineering3020 Words   |  13 PagesGenetic engineering is a highly debated topic across the world right now as countries are split for and against genetically altering crops and livestock. The simple definition for genetic engineering according to CSIRO is â€Å"The use of modern biotechnology techniques to change genes of an organism, such as plant or animal.†(CSIRO, 2007) The techniques or steps to genetic engineering are quite technical. The first stage of genetic engineering is to isolate the DNA from the organism. Once the DNA strandRead MoreGenetic Engineering In Our Food.. Genetic Engineering,1514 Words   |  7 PagesGenetic Engineering in Our Food Genetic Engineering, more accurately referred to as â€Å"Bioballistics† a process where a small metal projectile is covered in plasmid DNA is fired at a small petri dish where Germ Cells of another organism awaits. The disruption of the cells delicate state causes destabilization, and the cells stabilize elements from both the fired DNA and the Germ cells merge. 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These occurrences are real, and they have succeeded. Scientist who study biotechnology use genetic engineering to create healthier and longer lasting food. This new technology is evolutionary and has many benefits, but it also has downfalls. Genetic engineering, or geneticallyRead MoreWhat Are Genetic Engineering?1634 Words   |  7 Pagesstrategies include endowment of nutrient supplements, enrichment of processed foods to contain more nutrient content, and enhancement of staple crops with increases essential nutrient contents, known as biofortification (Zhu et al., 2007). Genetic engineering (GE) has proven to be the consistent approach for biofortification due to the limitless diversity available within the specific gene pools of the staple foods and can, therefore, be implemented directly to cultivars without the complex breedingRead MoreGenetic Engineering : Science And The Economy1495 Words   |  6 Pagesordered main course would preferably be prepared baked, fried, or genetically engineered. Though odd, this question is coming sooner than later. Even though genetic engineering has been around for a long time, due to its increased advances, no longer is it an ignored issue. In fact, it is causing quite a controversy. Some feel, genetic engineering is a scientist s way of playing God, creating elements and bodies that were not intended to be on Earth. Possibly, there is some truth to this belief;Read More Genetic Engineering Essay example2745 Words   |  11 PagesGenetic Engineering There are many risks involved in genetic engineering. The release of genetically altered organisms in the environment can increase human suffering, decrease animal welfare, and lead to ecological disasters. The containment of biotechnological material in laboratories and industrial plants contributes to the risk of accidental release, especially if the handling and storage are inadequate. The purely political dangers include intensified economic inequality, the possibilityRead MoreGenetic Engineering : Genetic Modification1518 Words   |  7 Pageswrite my paper about Genetic engineering also known as genetic modification. In a nutshell genetic engineering is the modification of an organism s genetic composition by artificial means, often involving the transfer of specific traits, or genes, from one organism into a plant or animal of an entirely different species. This topic has been researched for decades but still has quite some time to be fully mastered in all possible circumstan ces. When I think of genetic engineering I think of differentRead MoreThe Genetic Engineering of Human Food1924 Words   |  8 Pages Genetic Engineering refers to the direct manipulation of the genetic information of living beings. The genes, embedded in the DNA, are the blueprints of life which determine particular traits in an organism. With Biotechnology, Genetic Engineers are able to replace these genes from one organism to another, resulting in completely new combinations of traits which do not occur in nature. These Genetically Modified Organisms are artificially enhanced to express desired characteristics that are useful

Essay on Saving the Cheetahs of the Serengeti from Extinction

Saving the Cheetahs of the Serengeti from Extinction Cheetahs have been evolving and adapting themselves to the deserts of the Serengeti for many years. However, cheetahs have never been common in the wild, but theyre now in grave danger of becoming extinct, due to loss of habitat, high infant mortality, and hunting by humans for hides. Cheetahs can and should be saved because they have a difficult time surviving on there own due to poor parenting skills, cub mortality, and energy demands. The cheetah is also a very important part of the ecosystem and will be disrupted if the cheetah becomes extinct. Saving the cheetah is very important for their niche as well the niche of others. This amazing creature needs to be saved. There†¦show more content†¦If more than one out of every twenty cubs would survive the population of the cheetah would increase (as long as the birth rate is higher than the death rate) and save it from extinction. Another huge part of the decline of the cheetah is due to the high energy demands that ar e needed when a mother has a liter. A female cheetah will live alone until she has her cubs. Living in solitary can be hard because they will spend more energy and time being observant against predators. When a female is lactating she needs twice the amount of food as a non-lactating female, however it is harder for her to acquire this food. If she is not able to obtain this much food then milk production will be reduced and she will begin to use fat tissue and muscle. When saving the cheetah a lot can be done to help a mother get enough food for her young so that the cub mortality rate decreases. If mothers had a way to get food for their young with out leaving them exposed in the wild then they would be less open to predators. The cheetah is also a very important part of its ecosystem in the Serengeti and if they were to become extinct it would have an enormous effect on that ecosystem. If the cheetah was to become extinct many problems could arise in the Serengeti. With the extinction of the cheetah there would be an over population of the

Gang Developement Free Essays

Axia College Material Appendix E Gang Development and Control Tables Gang Development Below are descriptions of gang development theories. Copy and paste the correct description into the table below next to the appropriate theory. There are five descriptions and four theories. We will write a custom essay sample on Gang Developement or any similar topic only for you Order Now One description is not valid. †¢ Gang members are violent and rarely show remorse or feelings regarding their violent and criminal actions. Members may join a gang because it provides them a release for their personal problems, which may include drug abuse, low self-esteem, and family problems. Gang members typically come from low income areas and may even be considered to have been â€Å"forced† into gang life in order to survive. The gang provides a sense of belonging in a world where members may lack positive role models and the ability to attain status in a way considered acceptable by society. †¢ Joining a gang is a way to obtain money and protection. It is often seen as a personal decision to gain success. Members who join for this reason feel pride when they get away with a crime and were most likely committing illegal acts long before joining a gang. Members join a gang to have a safe social circle and to learn techniques to communicate through graffiti. Gang members use those techniques to display their gang’s strength and power in their neighborhood. Members who join a gang for this reason are typically involved in drug use and truancy but rarely violent acts of delinquency. †¢ Individuals who join gangs for this reason may have an older family member who is a gang member. They may go through distinct hazing rituals before they can join. The hazing rituals offer assurance that the individual is capable and ready to start his or her new life as a gang member. |Theory |Description | |Anthropological |Individuals who join gangs for this reason may have an older family member who is a gang member. They | | |may go through distinct hazing rituals before they can join. The hazing rituals offer assurance that | | |the individual is capable and ready to start his or her new life as a gang member. | |Sociocultural |Gang members typically come from low income areas and may even be considered to have been â€Å"forced† into| | |gang life in order to survive. The gang provides a sense of belonging in a world where members may lack| | |positive role models and the ability to attain status in a way considered acceptable by society. |Psychological |Gang members are violent and rarely show remorse or feelings regarding their violent and criminal | | |actions. Members may join a gang because it provides them a release for their personal problems, which | | |may include drug abuse, low self-esteem, and family problems. | | |Joining a gang is a way to obtain money and protection. It is often seen as a personal decision to gain| |Rational Choice |success. Members who join for this reason feel pride when they get away with a crime and were most | | |likely committing illegal acts long before joining a gang. | Gang Control In the table below, describe the gang control methods in your own words and use the Internet to provide an example of a program based on each type of gang control method. Include the name of the Web site and the working URL address in the table. Gang Control Methods |Descriptions |Examples | |Law Enforcement |Law enforcement efforts |From Aug. 23 through Sept. 1, teams of officers working 10-hour shifts, fanned out| |Efforts |refers to the actual |through the city in search of gang members with open warrants, according to a | | |execution of law |Corpus Christi Police Department news release. The warrants ranged from public | | |enforcement. intoxication to murder. | | | | | | | | | | | |Caller. (2010). www. caller. com. Retrieved from | | | |http://www. caller. om/news/2008/sep/03/EARLY-law-enforcement-effort-focuses-gang-| | | |members/ | |Community Control |This term refers to |Probation Division: The Probation Division is charged with the duty of overseeing| |Efforts |community treatment of |those defendants sentenced to misdemeanor probation for criminal offenses by the | | |criminals such as therapy,|17th Judicial Court in compliance with Florida Statues and the Rules of Criminal | | |community service and |Procedure. Following sentencing by the Judge, the defendant is assigned a BSO | | |probation. |probation specialist, who establishes a case management plan. | | | | | | | |Department of Community Control. (2010). www. sheriff. com. Retrieved from | | | |http://sheriff. org/about_bso/dodcc/court/index. cfm | How to cite Gang Developement, Papers

Legal and Professional Issues in Nursing Missed Nursing Care

Question: Discuss about theLegal and Professional Issues in Nursing for Missed Nursing Care. Answer: Introduction: As a health student, I have received an opportunity to engage in the treatment process of Mrs. Brody in the emergency department. I will respond to her query regarding geriatric-syndrome by explaining to her that it is a medical condition where the unique features of the common health conditions such as frailty, falls, and delirium is common in aged people and is not categorized as the particular disease (Kalisch et al. 2012). She is worried and stresses as she is failing to take care of her husband who is severely affected with COPD. Her anxiety is due to her greater risk of falls and disability. Therefore, I would assure Mrs. Brott that she is normal and will be able to take care of her ADLs very soon. This would reduce her anxiety to a great extent. Also, I would divide her routine for the number of days admitted to the hospital into several activities. These include medication, fall preventing exercises, counseling sessions, education and support training for teaching structured ways for muscle relaxation, sleep hygiene, trauma confrontation and subject her to cognitive restructuring with age specific and patient-centered approach as suggested by literature research (Prestmo et al. 2015). These nonpharmacological interventions have been proved to be effective in older adults. Also, I would ensure that she is strictly adhered to her medications and involve her husband and daughter in decision-making (Barry and Edgman-Levitan 2012). It is necessary to integrate Mrs. Brody in intense mental training or psychotherapy that will enhance her coping skills and eliminate nervousness (Prestmo et al. 2015). References Barry, M.J. and Edgman-Levitan, S., 2012. Shared decision makingthe pinnacle of patient-centered care.New England Journal of Medicine,366(9), pp.780-781. Kalisch, B.J., Tschannen, D. and Lee, K.H., 2012. Missed nursing care, staffing, and patient falls.Journal of nursing care quality,27(1), pp.6-12. Prestmo, A., Hagen, G., Sletvold, O., Helbostad, J.L., Thingstad, P., Taraldsen, K., Lydersen, S., Halsteinli, V., Saltnes, T., Lamb, S.E. and Johnsen, L.G., 2015. Comprehensive geriatric care for patients with hip fractures: a prospective, randomised, controlled trial.The Lancet,385(9978), pp.1623-1633.

3 Questions to Ask Yourself Before Switching Jobs

3 Questions to Ask Yourself Before Switching Jobs You want a new job. You’re ready for a change. But you don’t want a pay cut, or to end up with a nightmare boss. You want to make sure the reward will be worth the risk. Here are three things to ask yourself before taking the leap, as well as a few potential strategies. 1. How can I avoid a pay decrease?This is always top among the risks we fear the most. But there are ways around it. First, consider a higher-paying industry. If you work in marketing for a non-profit, you could be making much more money in marketing for a financial institution or a high-tech company. If you don’t want to switch industries, consider switching to a higher-paying company within your field. A quick bit of Googling can steer you in the right direction. Try sites like GlassDoor.com and salary.com.2. What if I don’t have what it takes?We’re all a little bit afraid of change. The unknown, after all, can be big and scary. Fear of failure is always at the top of our â€Å"co n† list when about to take a major risk. The trick, of course, is to give yourself permission to not be perfect right out of the gate. Then, set yourself up for success as best you can. Get a sense of what would be required of you in your next move, and what the working environment would be like. That way you’ll at least be prepared and can get a sense (before leaping) whether the leap is right for you.3. What if I’m just not qualified?If the job you want requires skills or experiences you don’t have, the only thing to do is to acquire them. Investing in yourself to make the next step in the direction of your dreams is never time or money wasted. Sure, it might take you a bit longer to get where you want to be, but you’ll be better prepared and have a better time of it. That way you can walk into your new position with the confidence that you’re absolutely prepared- and exactly where you’re meant to be.Remember, if you follow your hear t and take steps to keep up your confidence, you can hardly go wrong.

An Overview of American Symbolism essays

An Overview of American Symbolism essays A symbol is something that stands for or suggests something else because of relationship, association, convention, or accidental resemblance. (Merriam Websters Collegiate Dictionary 1194). These emblematic masterpieces have been both created and destroyed by war. These wars have resulted in creating these numerous symbols of freedom. As America has evolved over time, the American flag, Star-Spangled Banner, Statue of Liberty, Bill of Rights, Constitution, and Liberty Bell has become the core of American symbols. The American flag was first designed by Francis Hopkinson and sewn by Betsy Ross, a seamstress of Philadelphia. The flag consisted of thirteen stripes and stars representing the thirteen colonies. The thirteen stars of the American flag were arranged in a circle to signify the unity and equality of the colonies. The red on the American flag is in representation of bravery, the blue is justice, and the white is liberty making this signify what our country will always stand for (Ryan 29-30). The flag epitomizes the rights, liberty, and democracy of the United States (The Pledge of Allegiance 11). The flag was first flown over schools in Colrain, Massachusetts, as early as 1812. Today, the flag was then the inspiration to the creation of the Star-Spangled Banner. The flag is flown in national and state parks, public buildings, sporting events, and ports of entry (The Pledge of Allegiance 7-9). When the flag is flow upside down, the sign of distress is known. Explorers place a flag where they land to show that someone from their country has been there. For example, on every Apollo mission to the moon the flag was placed at the landing site representing America. The flag is placed at half-staff when the need to honor someones death is arises (Ryan 2-5). Flags are on pins, shirts, parades, and homes for the symbolism of the patriotism of the United States (The Pledge of Allegiance 12)....

Assignment #2 Example | Topics and Well Written Essays - 500 words

#2 - Assignment Example Zoe was born out of an affair between Judge Payton- who owned large plantation in Louisiana, and his black slave. Zoe found herself in a society that was not tolerant towards blacks. She appreciated the fact that she was not purely a white. In fact, there are cases where she referred to herself as unholy because she had traces of a black person, especially in her eyes. When she met George and he confessed his love for her, she pointed out to the fact that the law did not allow for the marriage between the blacks and the whites. She considered herself more of a black than a white, though the father was a white. However, in the last scene of this play, Zoe did not die as many people had predicted when she said that she would commit suicide. However, she was happily united with George. By changing this scene, the author would have succeeded in demonstrating the negative effect of the racial segregation that riddled the American society. However, the author would have lost the opportunity to point out at the fact that it is possible to overcome racial segregations as is witnessed at the end of the story. The play, Shenandoah, is very interesting. According to Delmore (37), this play became very popular when it was published. It was a success for many people found relevance in the book. It was not only popular during this time because of its richness in emotion and humor, but also for the content. The play depicts the enmity that existed between North Americans and the Southerners. These two regions have been considered as brothers and had treated each other as such. However, this was not the case at this point. This volatility could even be witnessed in families. The fact that this play presents a different angle to life made it very popular. Charlie Anderson, who was widowed, would not let his son fight amongst themselves. He tries to ensure that his sons would be at peace with one another. This made the society have hopes that peace could prevail

Preferred Learning styles Essay Example | Topics and Well Written Essays - 1000 words

Preferred Learning styles - Essay Example This study was based on descriptive study. Quantitative data was collected from the closed ended questionnaires where the number of students were tallied and presented in a table form. The findings of the study showed that there is no perfect learning style as they have some fault. The study thus recommends that the learning institutes should recommend the best learning style based on the personal traits of the individual. CHAPTER ONE 1.1 Introduction This report focused on analyzing learning style in the learning process. The study focused on analyzing how the learning styles in a classroom set up is influenced by the gender or sex of the students. The study also focused on how the extroverts react to learning styles in a classroom set up. More so, this study focused on how social aspects of the students influence the learning styles. This report focused its premises on the Honey & Mumford learning style in its theoretical framework. In the independent variable, the study had the le arner’s gender and characteristics. 1.2 Literature review This reports based its arguments on the recent literature reviews. The literature in this scope of study shows how learning style concepts have been accepted. It is alleged that several studies that have proved that learning styles area true measure of students’ self evaluation (Rosenberg, 2009) though there is a disagreement on the best way of measuring the various learning styles. It is also alleged that there are several researches that have been done on learning styles but most researchers have not agreed on the importance of designing learning programs (Hall, 2009). In addition, Coffield et al (2004) concludes that provision of correct learning strategies, contexts and methods is better as compared to matching individual student preferences. Marzano (1988) posits that tactile and graphic presentation of subject matter produced noticeable effects the outcomes of learning regardless of attempts to match the g raphic and tactile methods with learners’ modalities. In a recent by Baker (2002), visual studies were quite advantageous among all adults despite the rate of learning style with preference to the visual images. It was also advantageous for learners with strong preferences in the verbal process. According to Merrill (2000), instructional strategies should be determined first by focusing on the goals of the instructions and the learners’ learning preferences and styles are used to adjust the fundamental learning strategies. CHAPTER TWO 2.1 Research methodology The descriptive research design was used in this study. Hypotheses were set and later test made on the participants. The study was conducted in a workshop and follow up activities in the classroom set up. The study involved one classroom and all the students were participants in this study. Questionnaires were administered and the responses were analyzed in a table form. The test score for the various theories was analyzed in a table. The questions were aimed at critically analyzing the self evaluation of the respondents by determining the learners’ style. There was no time limit to this questionnaire. The accuracy of the results depended on how honest you were. There was no right or wrong answers. If you agreed more than you disagreed with a statement, you had to put a tick next to it. If you disagreed more than you agreed a cross was put beside it. 2.2 Participants The research participants were students in a classroom set up.

A Critical Analysis Of the Changing Face of Fashion Essay

A Critical Analysis Of the Changing Face of Fashion - Essay Example The essay "A Critical Analysis Of the Changing Face of Fashion" talks about the Face of Fashion and analyzes its changing. Photography roots dates back to the remote days of the invention of the principle concerning the camera obscura. During this timeline, some substances were observed to be visibly altered by the light. At this stage, no one thought of capturing the images in a permanent. In 1800, Thomas Wedgwood attempted to come up with the first photographic documents which turned out to be unsuccessful. In mid-1820s, Niepce Nicephore came up with a successful camera although several days of exposure to the camera were needed and thus the earliest results turned out to be very crude. Louis Daguerre, a Niepce’s associate, came up with the daguerreotype process. The process was the first photographic process that was publicly announced. The process required a few minutes of exposure so as to record the image. The process produced a finely detailed, precise result. The proce ss was commercially introduced and traded in the year 1839, and the date is accepted to date as the year of birth of actual practical photography. Exhibit 1 shows the world’s earliest surviving camera. The metal based process of daguerreotype had some competition soon. The competition was of the salt process by the paper-based collotype negative. The photographic process was invented and innovated by Henry Talbot Fox. Subsequent innovations as time went reduced the required camera exposure as per from minutes to seconds.

Early Childhood In Playground Children And Young People Essay

Early Childhood In Playground Children And Young People Essay Naturalistic research is done by observing the type of play of children in the early childhood. According to the Piaget stage theory, it is mentioned that the childrens age of 2 to 7 year old is the period when the most occurrence of creating relationship with peers happened (Lahey, 2012). Based on the statement itself, we know that we can easily observe the interaction between children through the type of play in this age range. In current theory, Piaget mention that children in current age are classify with three type of play to occur relationship with peer (Lahey, 2012). One of it is solitary play (Lahey, 2012).Solitary meaning is same with the children are playing alone in the area (Lahey, 2012).Yet solitary play are been classify to two different components, first it name solitary constructive play and second it name solitary non-constructive play(Alicia Richard, 2005). Solitary constructive play is broadly defined as the movement of objects with the purpose of creating somethin g and exploratory play, more specifically including activities such as artwork and puzzle and block construction (Katz Buchholz, 1999; Rubin, 1982; Alicia Richard, 2005). Solitary non-constructive play is described as repetitive muscle movements with or without an object (such as banging a block against a wall; Coplan, Rubin, Fox, Calkins, Stewart, 1994; Lloyd Howe, 2003; Alicia Richard, 2005). Second type of play is called parallel play, it means that children who play around with other children with close distance and yet they are not playing together or having fun together (Lahey, 2012). The last type of play is corporative play which means that children are playing with other children which it could be two children or more (Lahey, 2012). One of the reasons why we conduct the naturalistic research is that we are able to explain the personality of the child according to the three type of play. For example, the majority of solitary play involved active, goal-directed activities such as blocks and arts and crafts; large muscle play; and educational play, such as challenging puzzles, workbooks, or reading (Moore, Evertson Brophy, 1974). As such, children who play alone are most likely to be seen independent and mature more than immature (Moore, Evertson Brophy, 1974). The objective that we focus in the current observation is to determine that children age from 2 to 7 (Preoperational stage) are solitary play in public playground even that other children are around. By past research paper we found that there have a lot thing that children can able to interact with other children for example in public playground which is the place that full with childrens laugher. From the current information, we have a reason that to choose public play ground as the location to do the naturalistic observation. Method Participants: The sample of this survey includes children in the early childhood which was children ranging from 2-7 years old. There were a total of 30 children who participated in the observation. There were about 60% of the children which were male while 40% of them were female. The major percentage of the childrens race which is was 55% is Malay, while about 25% percent of them were foreigners. The rest of the percentage which was 20% consists of both Chinese and Indian. Researchers predict that the age of the children observed were mostly 3 years old. Materials: The materials used for naturalistic observation were simple. Pen and paper were used to record the observations made. Every single detail of the observations made were jot down at the paper with the pen. Any forms of camera or video recorder were not used. Procedures: We did the observation in the childrens playground in KLCC Park for three consecutive days which was Friday, Saturday and Sunday. Observations were done from the time 12-3o clock in the afternoon. We assigned each other to observe from different spots in the park. One observer observed in the center of the of the childrens playground while the rest observed from each corner at the side of the playground. Conclusion The purpose of the research is to investigate the type of play of the children in their early childhood. In this naturalistic research, we managed to collect data by observing 30 children which is under 2-7 ages. We can found that about 30 of children got 17 children were solitary play which is they like to play alone .While the others 13 early childhood were under parallel play and cooperative play. In the 13 of the early childhood, 10 of them were parallel play which is the children were like to play near but not with another child. The rest 3 of them were like to play involves cooperation between two or more children. That means overall in our research ,there are 56 percent of the early childhood like to play alone,33 percent of the them like to play near but not interact with the child and 11 percent of the early childhood like to involves cooperation with other children while they playing. Based on the result we found that our hypothesis match with that result which is to study that children in the age of 2 to 7 years old that children will have a distance with other children when they are near. The situation of children to get near with other children is when one of the children is playing with the playground facility and the child has to share with other children. In the current situation we will list it as parallel play

Essay --

Isolation of leprosy patients What started as a problem with a horrific disease, lead to isolation of leprosy patients. It was hard for these patients to settle and make homes; communities feared the spreading of illness. The government took an old plantation to create a hospital for the leprosy patients. The old plantation was called hospital #66 or better known as Carville. â€Å"Over a long time period, the disease can be disfiguring, and societies have stigmatized victims of the disease. This attribute is deeply discrediting since the stigmatized individual is disqualified from full social acceptance. Leprosy was thus dreaded, not because it killed, but because it left one alive with no hope†. (P1. And 2, Sato, H., & Frantz, J. (2005). Termination of the leprosy isolation policy in the US and japan: Science, policy changes, and the garbage can model.) People deemed with this Disease were brought to Carville mandatory to be quarantined; some patients were brought in shackles against there will. Pati ents were forced to leave everything they knew and loved behind, including friends, family and children. While scientists worked to find a cure, policyholders that conducted legislative procedures were defining and enacting the problem; policies were designed to isolate sick patients as prevention of the further spread of the disease. Patients were even feared by medical staff and did not want to aide in helping these sick patients. Seeing the needs of these patients, a group of sisters named Daughters of Charity of St. Vincent de Paul stepped up and provided compassion. The disease is first noticed by skin change to usually hands and feet. In the movie Triumph at Carville directed by John Wilhelm and Sally Squires, one patient sa... ... isolation policy provided patients with some social support, but continuously deprived them of their civil liberties. Furthermore, the policy as an authoritative statement on the disease may have fostered the social stigma associated with a belief that the disease is a dreadful contagion, thereby maintaining a hurdle to patients' reintegration into society. Evidently, the policy's abolition was not easily accomplished nor was achieved solely by advances in scientific knowledge†. (P. 10) Carville took on what feared the public on multiple levels and were able to move past it. As dreadful as it was for the patients to go through, they were the first to say that all the pain was worth it. The Daughters of charity and the doctors took on a daunting task and made it ok. The patients all commented that the sisters showed love and compassion making it feel like home.

Provide support to manage pain and discomfort Essay

Agreed ways are a set of rules, regulations, policies and procedures set out by the company which are kept in the office and are always available to be accessed. Care plans, policies and procedures always have to be followed and necessary precautions have to be taken. Before using any kind of methods to manage pain, the resident/service user needs to be assessed has every kind of pain relief can be potentially harmful. Care plans are made individually for a specific person. Care plans are made to bring comfort and support†¦ It’s important to be aware of communication, both verbal and non-verbal. It’s important to always communicate slowly and clearly so that the resident can understand you. Always try to empathize with your resident, (empathize to see from their point. I would ask on a scale of 1 to 10, 10 being the highest, and 1 being the lowest, how the pain feels, by communicating you can find out their pain level then inform the Nurse who will then check to se e if medication can be administered. Read more: Essay on Provide Support to Manage Pain and Discomfort If a resident cannot communicate verbally I would monitor their body language, i.e. face expressions, i.e. holding their hand, leg or limbs, this could be their way of expressing pain or by checking their turn charts, they might of been in the same position for a long time, i.e. on the left side for some time so by repositioning the resident your relieving them from discomfort and pain. I may be quiet difficult to express and communicate their pain i.e. said once but unclearly, you ask them to repeat themselves, they become angry and shout. Try to listen closely and clearly, it can be very difficult to concentrate energy to communicate, so any communication should be given 100% of your attention. All residents have different ways of communicating and different ways of understanding. All residents have different pain and discomfort levels. It’s important that we understand they are not being difficult or  awkward, just every resident has different types and ways of comfort and relief. Remember pain medication can cause – anger and frustration – verbally be aggressive – cause confusion – lack of concentration – not able to make clear choices or decisions – pain medication could also have an effect on their behaviour – make them sleepy Always consider and respect a resident’s culture and religion. It’s very important to remember â€Å"person centred care† = care is designed around the individual not individual around the care. Remember the purpose is to bring pain free, comfort, dignity and peace to your resident.

ODiscussion Board Reply Example

ODiscussion Board Reply Example ODiscussion Board Reply – Coursework Example Discussion Board Reply Discussion Board Reply In the recent years, women presence in the labor force has significantly increased. Inthe past, women had limited access to education and career opportunities. Things have drastically improved sine the introduction of the Equal Pay Act of 1963 (Martocchio, 2004). Corporations are increasingly catering for the needs of female employees and wage demand issues. The disparity in wages between male and female workers also shows a reduction, and this has brought significant balance in gender wage structure. The essay offers a comprehensive insight into the pertinent issues concerning Family and Medical Leave Act (FMLA). Apart from this, there is also increase emphasis on the need to cater to employees who encounter medical emergencies in the line of duty. Such compensation would ensure that there is stability in the salary of the employee should any emergency incident arise (Davis, 2011). The FMLA makes certain that all employees have job secur ity should any medical emergency arise. The FMLA has opened avenues for parents of newborn babies to utilize their maternal and paternal leave in the initial stages of a childs life. Initially when the law came into effect, the rules worked differently for men and women. These rules are now more efficient, and that has enabled both parents of the baby to enjoy work security with the assurance of benefits.Both the Equal Pay, Family and Medical Leave Act have managed to cater to the previously marginalized groups of the workforce. The laws have put in effect measures that have catered to all the needs of both male and female workers. It has also effectively enhanced job security and wages for those facing various challenges in the course of their occupations. This law has brought many positive changes to the human resource field.ReferencesDavis, J. (2011). Statistics for compensation. Hoboken, N.J.: Wiley.Jasper, M. (2008). Workers compensation law. New York: Oceana.Martocchio, J. (20 04). Research in personnel and human resources management. Amsterdam: Elsevier JAI.

Marketin Strategy In E-Commerce Essays - Management, Free Essays

Marketin Strategy In E-Commerce Essays - Management, Free Essays Marketin Strategy In E-Commerce Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the Internet will have future technological advances develop from its own growth. The task the organisations of in the new century? Realise future opportunities and threats, and base a strategy accordingly. Is it clich to say that 'the Internet changes everything': the challenge now is to say what, how and how quickly. (When Companies Connect, 1999, p.19) The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organisations in the daily running of their business. Simply defined, electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers. (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) E-commerce challenges traditional organisational practices, and opens ups a vast array of issues that the organisations must address. By focusing on the varying levels of an organisation, it soon become apparent the effects that E-commerce can have. An understanding of the implication E-commerce has on such organisational divisions can help businesses gain understanding h ence plan for it's inevitable continuing evolution. In terms of marketing, the modern organisation must be critically aware of the development of E-commerce, and the implications that it entails. Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete. Now electronic communications tools are and will continue to be an important ingredient in the promotional mix (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact in respect to marketing strategy formulation. As the Internet, and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organisation, in any particular industry, must base it's strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully plan for future marketing implementation. In order to successful realise the impact that E-commerce has in terms of marketing, it is important to break the area of interest into some key areas. As most of the issues that arise in terms of E-commerce represent organisations entering the environment, it seems natural to base discussion around this. Therefore, the bulk of the literature review relates existin g organisations entering into the E-commerce market environment. In successfully identifying the relationship between E-commerce and strategy, the issues are categorised as follows: 1. Strategic analysis Understanding the environment 2. Identifying the strategic options/SWOT analysis Strategic Advantages/Disadvantages Advertising Electronic cost cutting/publishing/Process 3. Corporate level, Business level, d Marketing level 4. Retailing in E-commerce Implementation Issues Financial Performance monitoring 5. Conclusion Based on current knowledge state To gain a clearer understanding of the implication of E-Commerce in the formulation of marketing strategy, it is imperative to gain a clear understanding of the environment and it's relevant effects. This helps in understanding the rationale in a developing marketing strategy, particularly the influences of E-Commerce on its make-up. The next crucial element is to gain an understanding of E-commerce itself, as well as the current and p ossible future developments. In understanding E-commerce's impact on strategic foundations, an organisation's strategies can be more clearly focused. Once the organisation and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to

SAGE analysis in six major issues in youth sports Essay

SAGE analysis in six major issues in youth sports - Essay Example It will mainly discuss how these issues are generated and why it becomes a conflict for society. (Smith, Smoll and Ptacek)These areas include; In spite of the above mentioned problems, the youth sports program is focused and determined to do a great deal of good for families and children in the area. The first thing they have done in order to counter this issues is the mare fact of acknowledging that this issues do exist and everybody in the youth sport fraternity has to confront these problems. (Houlihan)The other strategy is to understand the important role the youth sports play in the society, and identify and understand the powerful psychological pressure these sports exert on families, children, and the community. Sport is a freely or a voluntarily chosen activity, that is governed by rules activities that involve competition and physical challenging in a mutual challenge to achieve a goal or excellence. Participants are required to abide by the rules of the sport, and produce excellent results at the end. (Richard Thorpe)Some rules may be manipulated and changed to fit new conditions of the game, or due to introduction of better ways of officiating the sport so as to keep the game challenging, and in a way keep and promote fair play within the bounds of decency as far as the game is concerned. This whole idea of physical challenge and excellence in terms of results leads to a number of issues. Ethics issues are defined as conflicts of rights and responsibilities, conflicts of preferred consequences or conflicts of values. (Houlihan)In sports, they are known as sports ethics issues which mostly arise from sports related moral conflicts. Generally, ethics is the study of values theories and principles that are invoked so as to justify one’s choice over another. Ethical theories display categories of moral relativism and moral absolutism beliefs in explaining the world. (Catherine Marshall)Management may be defined as the operation and

Introduction to Tourism and Leisure Analysis Essay

Introduction to Tourism and Leisure Analysis - Essay Example During the course of this investigation, the goal of the research will be to gather information that will be relevant to the council. This information will be necessary for the council to determine the tourism factors and reasons for the growth in Victoria. In order to do this information regarding socio-demographic characteristics, in addition to what places people visit, and the main aims of visitation. Tourism has emerged as one of the most remarkable economic and social drivers of the 20th century. (Tourismvic.com 2006) In order to meet the intended objectives the council must first ask what tourism is. The answer to that question is "Tourism is a very difficult term to define. Several scholars have attempted to answer what tourism is; however, there is not a widely accepted definition." (Ballarat, 2006) Actually, some researchers have argued that such a definition is impossible to formula (Krzysztof, 1999 p 9) positively, since tourism is studied by different disciplines according to each of its facets, many authors have provided a partial rather than a holistic approach Ibid. page 11 It is important to take economic growth when evaluating the growth of tourism in Victoria. When evaluating economic growth in Victoria and how vital of a role each has on the other some important factors need to be in clouded in the study so that the council can get an accurate idea of rhe significance of the existing tourism in Victoria and what to expect in the future. The majority of the literature on industry clusters is focused on the actual definition of a cluster. In order to do this the council should cluster tourism in the present economy of Victoria. The very basic definition of an industry cluster is "geographical concentrations of industries that gain performance advantages through co-location (Doeringer and Terkla 1995, pg.225)." Porter (1997) has proposed incorporating industry cluster policy into city economic development and tourism will be included in these city-planning projects. If this is done, it will enable city planners and councils to gain a competitive advantage from the location. Porter suggests that economic developers should

Change and continuity in contemporary business Essay

Change and continuity in contemporary business - Essay Example While the individuals working for the company in different locations are likely to come from different cultures, and ethical, just and fair culture of the company itself can only be established with good HR policies and effective HR management (Hollinshead and Leat, 1995). In the simplest terms and as reported by Baldwin (2007) individuals around the world as well as those in industrialised nations are seeking justice for all concerned parties. On the other hand, the business objective for globalisation and the use of techniques such as outsourcing of production or development work is intrinsically linked to the practice of getting maximum value from human assets which are distributed across the world working under the umbrella of a single company (Ozbilgin, 2005). Historically, the differences between those who seek justice for workers and those who are used to exploiting cheaper labour across the world will sooner or later face a clash (Faulkner, D. 2002). This clash can be called a culture clash between corporate needs and the humanistic approach taken by those who support the idea of international development. The cultural differences were largely ignored and it was thought that the culture of the country where business was being done would prevail while the culture of the country where the parent company was located would not matter as much (Kamoche, 1996). However, recent evaluations have shown that culture conflicts might need to be actively countered and could even be used to motivate workers around the world rather than put them in conflict (Bartlett & Ghoshal, 1998). The primary basis for this cultural clash, which is important for managers to understand, is the difference in the standard of living to which people in developed as well as developing nations may be used to (Block, 1999). Workers in Britain as well as many other western countries tend to place great value on their leisure time and have enjoyed a relatively high

Life of Pi Adversity on Identity Essay Example for Free

Life of Pi Adversity on Identity Essay Adversity can present itself according to a vast spectrum of severity and can have drastically different effects on individuals. When faced with adversity, people either learn to adapt to what has happened and make do with the circumstances, whereas other individuals will find themselves unable to cope with adversity and ultimately breakdown and lose their ability to carry on. Yann Martel explores, in his fantasy adventure novel, Life of P, a young boys reaction to the hardships of adversity. Piscine Patel, an adventurous tenacious young boy experiences the struggle of urviving at sea, and the calamity of coping with tragic events in his life. Yann Martel develops the idea that adversity can transform an individuals identity and play a significant role in ones life by shaping personal values, determining ones inner strengths and self worth. adventure novel, Life of Pi, a young boys reaction to the hardships of adversity. Piscine Patel, an adventurous tenacious young boy experiences the struggle ot other individuals will tind themselves unable to cope witn adversity and ultimately

Death and Rebirth: Examinig Death Through Poetry Essay -- essays resea

Death and Rebirth: Examining Death Through Poetry   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Death is one of the only true constants in the universe and is the only guarantee in life. Everyone knows of death and everyone will experience it, but to the living death is still one of life's greatest mysteries. In some cultures death is celebrated and embraced, while in others it is feared. However it is perceived, death holds different meanings for different people. Through the art of poetry a writer can give a reader many different outlooks and maybe a better understanding of life and death.   Ã‚  Ã‚  Ã‚  Ã‚  Death is certain. We cannot escape it, but just because it is inevitable should we just give in to its dark embrace or should we fight against it? In the poem The Black Snake, the speaker uses vivid images to explain what happened and to express his or her feelings about the situation. In the beginning of the poem a black snake darts onto a busy road and is then hit by a truck. Later a motorist finds the dead snake and buries it in the woods. After burying the snake the motorist continues on his or her drive and reflects on what has transpired. In the first couple of lines †When the black snake flashed onto the morning road, and the truck could not swerve-death, that is how it happens.†(687), and from lines 13 to 15 â€Å"I leave him under the leaves and drive on, thinking about death: its suddenness, its terrible weight, its certain coming.†(687)...

recycling plastic :: essays research papers

Plastics are durable, lightweight materials that were invented in 1909. They are normally made from oil and natural gas. Using plastics to replace packaging materials such as metal and glass has allowed manufacturers to make packages that are more efficient. For example to bottle eight gallons of a beverage would take only two pounds of plastic but would take three pounds of aluminum, eight pounds of steel and 27 pounds of glass. The light weight of plastic packaging helps reduce transportation costs. It takes fewer trucks to transport plastic compared to metal or other materials. Fewer trucks mean less fuel usage and therefore less air pollution from truck exhaust.   Ã‚  Ã‚  Ã‚  Ã‚  Recycling plastic containers helps to conserve landfill space and natural resources and to cut down on pollution. Since the number of landfills continues to diminish, keeping plastic containers out of landfills is important. Plastics do not degrade in landfills. Therefore, containers you throw away will be taking up landfill space hundreds of years from now. Making plastic products from recycled plastic also reduces air and water pollution, and energy used for making plastics from raw materials. Recycled plastic is used to make products such as plastic lumber, toys, containers, carpet, fiber fill for jackets and flowerpots. There are over 1,500 products made with or packaged in recycled plastic. Such uses reduce natural resource consumption and pollution because fewer raw materials are required and less energy is needed to make recycled plastic products than to make plastic products entirely from raw materials. There are different kinds mixtures of resins that make thousands of types of plastics. Ink pens, car parts and plastic bags are all made from different resins. In order to recycle plastics, the different types must be kept separate. Therefore, plastic packages are coded to indicate the type of resin used to make them. The code numbers are found inside the chasing recycling arrows on the bottoms of containers. These numbers help you separate plastic containers for recycling collection or drop off. Uncoded plastics, such as plastic pipes, cannot be recycled but can be reused.   Ã‚  Ã‚  Ã‚  Ã‚  Recycling is a six step process. First they must be cleaned and separated by the type of plastic and by color. The first step is the most important one in the process. Colored plastics cannot be mixed with clear plastics, and plastics with different code numbers cannot be mixed together. Mixing plastics can cause entire bales to be rejected and possibly to be sent to a landfill. They are then compacted and shipped off to the processing facility.

No god but God

Reza Aslan’s book, ‘No god But God’, is a comprehensive telling of the story and the history of one of the major religions in the world today. Going through the 352 pages of the book, even a person who had no knowledge of Arabia’s pre-Islamic history, no familiarity with Islamic rise, and no previous comprehension of the various teachings and philosophical factors, is a great experience of exploration in the world of Islam and the Muslim way of thought. What makes this book unique is that it connects many of what is going on in the Islamic world with the latest events concerning terrorism and militant Islamic groups in different places of the world. Knowing that Aslan is a Muslim who earned different degrees in Religions and Arts in the United States gives us an idea about the amount of information that each reader can obtain. Throughout the book, the reader is being guided by an insider who is knowledgeable in what concerns all the related elements. And, from the other side, this can be another component in highlighting the fact that the book is written in a way that is easy to understand and that is completely comprehendible. CONTENTS AND THOUGHTS The author of the book begins by explaining the reasons that led him to write the book and to create such a volume about Islam. He explains that the main reason is not to go through the history and present conflicts within the religion, but to attempt to foresee its future and how it will evolve. â€Å"This book is not just a critical reexamination of the origins and evolution of Islam, nor is it merely an account of the current struggle among Muslims to define the future of this magnificent yet misunderstood faith. This book is, above all else, an argument for reform†Ã‚  Ã‚   (Prologue). The book is divided into ten distinct sections; each one goes through a certain stage of the birth and development of the religion. And in many of these chapters, many direct references and explanations are made concerning events that we see today and their origin and impact on the Muslim world of today in relation to a variety of subjects. The first section of the book ‘The clash of monotheisms’, is an introductory part in which the author states the reasons that led him to writing the book. He states that Islam is not, as some claim, a violent religion that cannot co-exist with modern values of democracy and human rights. â€Å"A few well-respected academics carried this argument further by suggesting that the failure of democracy to emerge in the Muslim world was due in large part to Muslim culture, which they claimed was intrinsically incompatible with Enlightenment values such as liberalism, pluralism, individualism, and human rights. It was therefore simply a matter of time before these two great civilizations, which have such conflicting ideologies, clashed with each other in some catastrophic way. And what better example do we need of this inevitability than September 11?† (Prologue). He claims, instead, that certain circumstances were the reason why the Muslim world is so much behind in these fields. In the first chapter of the book, ‘The sanctuary in the desert: pre-Islamic Arabia’, the reader can virtually live through the conditions and events that were taking place in Arabia before the emergence of the religion. Here we find many indications to the fact that, contrary to the reality of today, the Arabian Peninsula was populated by the followers of many religions: Jews, Christians, and others. â€Å"It is here, inside the cramped interior of the sanctuary, that the gods of pre-Islamic Arabia reside: Hubal, the Syrian god of the moon; al-Uzza, the powerful goddess the Egyptians knew as Isis and the Greeks called Aphrodite; al-Kutba, the Nabataean god of writing and divination; Jesus, the incarnate god of the Christians, and his holy mother, Mary† (Aslan 3). And in reference to the Jewish community the author states: â€Å"The Jewish presence in the Arabian Peninsula can, in theory, be traced to the Babylonian Exile a thousand years earlier, though subsequent migrations may have taken place in 70 C.E., after Rome's sacking of the Temple in Jerusalem, and again in 132 C.E., after the messianic uprising of Simon Bar Kochba. For the most part, the Jews were a thriving and highly influential diaspora whose culture and traditions had been thoroughly integrated into the social and religious milieu of pre-Islamic Arabia† (9). The following three chapters, ‘The keeper of the keys: Muhammad in Mecca’, ‘The city of the prophet: the first Muslims’, and ‘Fight in the way of God: the meaning of Jihad’, give the reader an in-depth clarification about how Islam came to life, from the beginning of the story of the prophet of Islam, Muhammad, his life before recognizing the mission that he was set to accomplish and the various events that shaped the era of the beginning of the new religion and how the Muslim believers, including the prophet himself, were treated by the people of their tribe and all the conditions that led the Islamic state to be established in Medina instead of Mecca, the original city of the prophet. What is interesting in this book is that it makes, during the telling of the story, references to many things that we see today in the Muslim world. One of the examples of this is the reference made to the story of the Hijab or the Islamic clothes and head cover of Muslim women, which has became an identifying characteristic of Muslim women today. It is surprising to find out that the whole idea is not even brought by the Quran or the original Islamic teachings: â€Å"Although long seen as the most distinctive emblem of Islam, the veil is, surprisingly, not enjoined upon Muslim women anywhere in the Quran. The tradition of veiling and seclusion (known together as hijab) was introduced into Arabia long before Muhammad, primarily through Arab contacts with Syria and Iran, where the hijab was a sign of social status. After all, only a woman who need not work in the fields could afford to remain secluded and veiled†¦ the veil was neither compulsory, nor for that matter, widely adopted until generations after Muhammad’s death, when a large body of male scriptural and legal scholars began using their religious and political authority to regain the dominance they had lost in society as a result of the Prophet’s egalitarian reforms† (65-66). The next chapter, ‘The rightly guided ones: the successors to Muhammad’, goes through the events that took place after the death of the prophet, and how conflicts appeared on the succession in what concerns the position of Islamic leader of Caliph, or successor. The sixth chapter, ‘This religion is a science: the development of Islamic theology and law’, is the one that contains most of the information about the teachings, the myths, the different philosophical views, and the various rituals that make up the religion. Here, the reader will have an idea about the different schools of thought. The following chapter, ‘In the footsteps of martyrs: from Shi’ism to Khomeinism’, presents the story of how the Shi’ite Muslim sect appeared as a result of the killing of Ali, the fourth Caliph after Muhammad and the political and religious consequences of this appearance that we can see in our world today. It relates the new factors of faith that were introduced into Islam by the Shi’ite sect and how those factors were always being used according to desires and wishes of the leaders, such as Kommeini in what concerns modern Iran. Next, the chapter ‘Stain your prayer rug with wine: the Sufi way’ is a description of another sect of Islam, which is Sufism. It goes through many of the different concepts that Sufis use and believe in which are completely different than those of mainstream Islam and Shi’ite Islam. The ninth chapter, ‘An awakening in the east: the response to colonialism’, talks about the effects of European colonialism on Muslim countries and the way that it was faced: â€Å"the nationalists sought to battle European colonialism through a secular countermovement that would replace the Salafiyyah's aspiration of religious unity with the more pragmatic goal of racial unity: in other words, Pan-Arabism† (Aslan 233) The final chapter, ‘Slouching toward Medina: the Islamic reformation’, discusses the establishment of the Muslim states after the end of colonialism. An interesting idea that the author presents in this chapter is the comparison between the reforms that took place within the Christian history which led Christian societies to move towards democracy, human rights, and pluralism and the conditions that are being shaped today within Islamic societies. And he states that Islamic societies may need to go through violent and extremely shaky conditions before reaching the final desired destination that others in the Western world reached. According to the author, there is an ongoing struggle taking place in the Muslim world between the forces of traditional religious beliefs and those that want to move their societies into the modern foundations of democracy and human right. He states that â€Å"in the developing capitals of the Muslim world – Tehran, Cairo, Damascus, and Jakarta – and in the cosmopolitan capitals of Europe and the United States – New York, London, Paris, and Berlin – where that message is being redefined by scores of first and second generation Muslim immigrants. By merging the Islamic values of their ancestors with the democratic ideals of their new homes, these Muslims have formed†¦ a ‘mobilizing force’ for a Muslim reformation that, after centuries of stony sleep, has finally awoken and is now slouching toward Medina to be born† (Aslan 254). In many parts of the book, there is a mentioning of terrorism and the reasons that led to its creation. Ben Laden is mentioned several times, even though the concepts that the author wants to express are not presented in the level that a reader expects. Aslan states that Ben Laden’s concept of Islam is wrong and that it is not the conception of the majority of Muslims: â€Å"Muslims may share bin Laden's grievances against the Western powers, [but] they do not share his interpretation of Jihad† (87). CONCLUSION The book is a rich source of information about the history of Islam and the about the Muslim societies of today. It gives the reader a full, even though not detailed, description of everything that led the reality of those societies into what is being seen today. The writer tried to show the true face of Islam and to explain to everyone that what extremists stand for today is something that has nothing to do with religion, and that they have their own version and interpretation of the Quran. The author, to a certain extent, succeeded in clearing many points about the religion and to underline the idea that Islam is originally a peaceful religion. The book was certainly worth writing and publishing especially in this time when everyone should know more about the other in order to avoid and prevent further confrontation. Works Cited Aslan, Reza. No god but God: The Origins, Evolution, and Future of Islam. New York: Random   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   House, 2005.   

Palliative Care Nursing Practice - case study

Palliative Care Nursing Practice - case study IntroductionThis assignment is aimed at demonstrating how the author understands the concepts of holistic therapeutic practice in palliative care and how the principles of palliative care are applied in the clinical setting. The author will demonstrate this in the format of a case study. There will be an introduction to palliative care with definitions of therapeutic and holistic care and some discussion around how the principles of palliative care are applied in the clinical setting. The author will then introduce the client chosen for the case study and identify an aspect of their care that is going to be explored and explain the reasoning behind this. Finally there will be an overall conclusion with recommendations made for future practice based on the authors' critique.Definitions of palliative careThe World Health Organisation (2002) stated that the goal of palliative care is to control patient's pain and other symptoms associated with the whole person, being their body, soul an d mind, whilst enabling patient's and their families to maintain a quality of life.English: Dunbar Hospital, Thurso Community Hospita...However there are many definitions from various authors about the principles and philosophy of palliative care but they all relate to the same basis and that is that the philosophy and principles of palliative care is to look after the patient as a whole and not just treat the illness with the main focus being that the patient has the best quality of life possible and is allowed to die with dignity (Kemp, 1995). Faull, Carter and Daniels (2005) and Watson, Lucas, Hoy and Back (2005) define that palliative care is not a substitute for other care but a means to compliment it, therefore ensuring the patient and family gets the optimum care and the best quality of life possible, whilst encompassing the whole person, spiritually and psychologically.Potter and...

Brand Audit Proposal Essays

Brand Audit Proposal Essays Brand Audit Proposal Paper Brand Audit Proposal Paper The objective of Davits Tea brand audit is to evaluate and relate the theoretical approaches with practical market research and mainly to come to know about the inventory and exploratory expects of the brand. The behavioral and psychological nature of the brand equity will be analyzed and the current position of the brand in industry will be examined. We would like to study and research the brand effectiveness, strategy, positioning, customers perception, and further testify the brand in a multidimensional perspective. Marketing and Business Environment Davits Tea is the first Canadian-based tea company, established by David Seal, a young passionate entrepreneur gaggers to bring the happiness taste of life to people through the consumption of tea. Davits primary functional vision is to provide consumers with a high quality tea developed by its own tea expertise. The company builds its very own brand equity and engagement with customers by delivering a sense of belonging and connecting people who are willing to share their tea experiences together in the brand community. Its first store was successfully launched in 2008 on Queen Street, a metropolitan area in Toronto, Ontario. Traditionally, existing tea consumers re limited to experience a small and narrowed market where not many selection of tea was offered. However, Davits Tea has taken the leading stance in the industry by breaking the traditional concept of tea, informing tea alone possesses an indefinite potential to be developed and grown. In Davits Tea store, customers are offered with over 1 50 types of flavored tea from all over the world. It also differentiates itself from other tea brands such as Tavern from Cataracts and Tim Horrors by providing variety of seasonal tea collections and the Tea of Month, which can be easily made at home, office, and anywhere you want. Unlike Cataracts where tea and coffee sold are consumed on the spot, Davits Tea uniquely sells every supplies needed for tea and also shows how easy and fun it is to make tea with people at your own place. By doing so, people have a chance to be more exposed and dissolved into the tea culture with various people in their daily life. However, back in 2008, investing in the tea industry was considered as a risky move for many beverage companies. According to Statistics of Canada, both tea and coffee industry where most weight is heavily put on represents 1. % of the value of sales of food and beverage goods manufactured. The consumption of tea both in Canada and internationally was lower by far relative to the coffee consumption. Coffee alone generated the revenue more than $1 billion per year whereas tea served just above than 500 million in 2007. The gap between tea and coffee industry seemed to be significant and definite at that time. However, currently in Canada, intensive competition has been rising among beverage brands and retail stores as the consumers preferences and tastes had shifted toward products that enable healthy lifestyle. Tea is a profitable commodity. Store footprints are usually small, while mark-ups and profit margins are high, ranging from 50% to 70%. More businesses attempt to enter the industry to expand the business scale. For example, Tavern, a tea specialty acquired by Cataracts aggressively positioned its products in response to the competition. Stores across America feature Opera Chaw Tea which is personally blended and developed by Opera Winfred, a world renowned and influential TV show host, writer and publisher, to capture more potential customers in beverage industry. In addition, Tavern plans to expand its tea buss news around the world by launching more tea stores every year. Current challenges and untapped opportunities for brand equity Current Challenges Davits Tea has achieved many successful milestones and developed its own competitive advantages over other competing companies. However, there are still some weaknesses and challenges that Davits Tea is facing at the moment. Although there are various challenges for Davits Tea, the biggest four challenges for Davits Tea are 1) its unique but limited operational system 2) heavy training expense due to a high turnover rate 3) difficulty in upturning customers in some countries with a strong coffee preference culture and 4) its limited marketing strategy. Firstly, Davits Tea is famous for owning its unique operation system. The management team of Davits Tea itself operates all the stores in Canada and SACS; there are no franchise opportunity unlike Cataracts, Tim Horrors and Chaw Time. This system may be advantageous for them because the company is able to control every elements starting from location selection to recruitment process, however, this is one of the biggest challenges the Davits Tea is facing. This operational system is time-consuming and it engages resources inefficiently. There would be some limitations to the numbers of shops to open and earning investments from outer company if Davits Tea continues to hold back the franchise opportunities. Consequently, this will decrease the brand awareness and customers accessibility of Davits tea. Secondly, Davits Tea is suffering from the huge employee training expenses due to a high staffs turnover rate. Many workers quit the job due to high expectation from the company compared to their low compensation system and low promotion opportunities. Even though the Davits Tea has high petition for friendly and kind customer service, their employees experiences would create the negative impression upon brands image through word of mouth or posting negative reviews on online if those employees complaints do not resolved. It took 2 times more expenses to train employees to be tea expert compare with training programs from their competitors, but once the employees decide to leave the position, the value resources will be mostly wasted. Third, some countries have strong coffee culture; Most of the North American and European countries like America, Canada, Brazil, Italy, Norway had been influenced by coffee for hundreds of years. The Davits Tea is only serving hundreds of various teas on their menu if so the Davits Tea will miss out a large amount of customers or markets who prefer coffee more than tea. Even though the interest on tea is increasing, the countries culture is hard to change just because of the world trend has changed. Lastly, the Davits Tea marketing is too heavily relied on social media. According to research, Davits Tea is spending a lot of money and time on social media marketing such as replying to every single customers tweet or hiring more staffs in social media marketing department. However, if they continue to approach customers only with social media marketing then their target customers would be very limited to youth people and they would be hard to raise their brand awareness. They should consider other marketing tools to raise brand awareness not solely with social media. Opportunities for Brand Equity Regarding challenges the Davits Tea is currently facing, there are some opportunities the Davits Tea could increase their brand equity and reinforce the challenges they are facing. First, they can create some products to be sold at wholesale markets such as Metro, Lowbrows, Cost and etc. Brand trials and experiences are important in order to raise the brand equity. In order to do so, Davits tea could produce some products designed for wholesale sale, enabling to increase customers accessibility, trial and raise its brand awareness. If the customers have enjoyed the purchased products from the wholesale market than there are high possibilities this would lead to brand preference and visit of retail store nearby. Secondly, there are a lot of markets left for Davits Tea, especially, Global markets such as Asia or Europe. Under strong preference of coffee in European countries, there are increasing interests on decaffeinated products such as tea due to health concerns. Davits Tea could open online orders for other countries as well in order to approach new customers who are willing to buy Davits Tea products in other countries. Furthermore, Davits Tea can be more active on promoting its brand by advertising or using other various marketing methods. As it has been discussed above, marketing of Davits Tea is heavily relied on social media. However, in order to reach various customers and to raise its brand awareness, it should give a shot on other marketing strategies. For example, it could hang up the poster on the ETC wall just like Tim Horrors to allow more potential customers to recognize. Also, it can use Youth videos to introduce an easier way to make a tea at home, or release more an articles regarding the tea industry and their company on magazines/ newspaper. SOOT Analysis Drivers of current brand equity Davits Tea has strong brand equity, created with its uniqueness, favorable and strong factors of the brand. Subconsciously, customer, company and competitors could create brand equity. Positioning and identifying is a first step to build brand equity. Davits tea was first opened in 2008. Currently, they have opened about 120 stores in North America, and be;en the years of 2012 to 2014, they have opened about 40 more stores. The increasing number of stores builds the awareness of Davits Tea by providing easily accessing availability to the consumers. Davits Tea is focusing on sales of specializing in tea and tea related products. Since tea is recognized for healthy beverage that involves relaxation feelings, which is the opposite of coffee or energy drinks, the consumption of tea is growing in a fast rate and about 84% of the population consumes tea every year. Tea is the 2nd most consumed beverage in the world, and the annual sales of tea is estimated to $423 million from annual grocery sales, and $760 million from annual food service sales. Since the consumers purchasing of tea is increasing, their interest towards Davits Tea have also increased. By positioning and identifying its brand, Davits Tea became one of the most recognized teashop in Canada. Furthermore, there are various articles about the massive expansion and innovative corporate structure of Davits tea. This became an unofficial advertisement, and built credibility by distancing itself from rival rand. One of the unofficial advertising examples is that, Melanie Barbaric, the Events Community Relations manager of Davits tea, gave a Davits tea package with hand written note to Opera Winfred. With no expectation at all, this also has brought an amazing effect of advertising in Davits tea. Opera have posted the picture on her Mainstream, where she has more than 1. 3 million followers, and 32,377 people have liked her photo. Nevertheless, she mentioned about how she favors Davits tea on O Magazine. One small gift to a famous person has raised the huge awareness of Davits tea, and since Opera is a celebrity with enormous credibility image, Davits tea also gained the reputation of credibility. Davits tea frequently releases new flavors with over 1 50 variety kinds of selections from all around the world. They have their own style and design, and special collections for holidays and other special occasions (e. G. Christmas Collections, Summer and Winter teas, and Cold fighting teas). Since Davits tea are reputed for its innovative design, the collections gives imagery of perfect gift for people and individuals themselves. Moreover, the unique names of different kinds (e. G. The Skinny, Happy Kampuchea and Read My Lips) gave various positive feelings to people and established brand equity. Potential Drivers of Future Brand Equity Davits tea has created its brand equity by informing customers about their position and brand identity, and gave credibility with positive feelings about its brand. However, they need new and innovative strategies to harden its brand equity. Recently, Agriculture Canada Food Trends Study predicted that in year 2020, the tea consumption would increase to 40%. Louise Robbery, the president of Tea Association of Canada mentioned that one of the factor f the raise of consumption is due to the retiring of baby boomers, who are concerned about their health, and will likely be drinking more tea at home. Therefore, One of the strategies that Davits tea should use is to increase the number of stores, which will give location benefit to consumers. Moreover, Davits tea should use advertising marking to raise its reputation. TO Create a TV commercial, they need to hire an advertising company or a celebrity. Hiring a recognizable celebrity costs about $kick-$300 and making advertising costs more additional. Since Davits tea is still a small brand with mall budget, they should make a campaign video to promote. One of the examples is the smooth Valentines Day video of Wilkinson Sword Shaver Company. This theme of the video is that a man should shave on valentine day, because it is not a day to irritate a lady. It cost small budget to make a video, but have raised more than 1,700,000 views on Youth. A campaign video that shows how healthy it is to drink a tea or the free trade of Davits tea could be an effective and meaningful future driver to building its brand equity. Today, due to cheap and easy access of smart phones, the number of smartened users has reached about 1. 5 billion users. Play store is the smart phone application store of Samsung. In the Play store, the application for Cataracts reached 5 million downloaded, while the application for Tavern reached 50 thousand downloaded. Cataracts smart phone application personalizes by each customers, and has an everyday promotion that if a frequent purchasing customer buys 12 cups of coffee, they get free drink. Howard Schultz, the CEO of Cataracts said that there are more than 7 million mobile transaction is in the stores each week. Since more number of people use different smart phones from other companies, creating a rationalized smart phone application could also help building its awareness and efficiency. Lastly, customers are sensitive about personalization. The brand that could satisfy this factor could create loyal customer, who loves the brand and uses the brand as identifier of themselves. Coca Cola had Share a coke campaign that grew sales for the first time in 10 years. This campaign was writing 250 most popular names on each bottle of coke, and this campaign created the personalized feelings to the consumers with their names on the bottle. Benchmarking this idea, creating tea names with popular names could create a belonging feeling to consumers by personalizing. Data collection methods Data Collection and marketing research is one of the most crucial processes that links the customers and end users to the marketer through information which used to identify and define marketing opportunity while generating, evaluating and refining marketing performances as a brand. The goal of the research and data collection is to identify and assess how changing elements of marketing mix and brand equity impact customer behavior and perception, thus, it is very important to learn and audit a brand from customers perspectives and responses. We plan to conduct a mixed- methodology approach in both qualitative and quantitative research to collect data on the brand audit to make sure both subjective and objective opinions are valued in the data collecting process. Qualitative Research Qualitative Research is an in-depth exploration of what people think, feel, or do, and most importantly, the reason behind the purchasing action. We believe its very helpful to understand the brand performance when customers could have opportunity to talk about their unique experiences with the brand and therefore we propose 2 methods: focus group and depth interview. . Focus groups In focus groups, we will be the moderator uses a scripted series of questions and topics to lead a discussion among a group of people. The advantage of using a focus group is that we could get more subjective response other than a yes or no answer and it will be beneficial for us to further integrate customers responses into analysis. We would like to take a neutr al stance and subjectively ask questions such as please describe your experience when shopping at Davits Tea or How do you feel about the brand? To give people more freedom to discuss both positive and negative opinion towards the brand. In order to get a more relevant and balanced result, we would like to conduct at least 3 groups of people (with around 5-7 people in each group) from age 15-60 and we expect the targeted participants would have various demographic backgrounds: gender, occupation, spending habits, disposable income, Tea/coffee drinking routine, etc. 2. Depth Interviews Depth Interview is another method we would like to use by interviewing people with unstructured and open-ended questions. We would like to conduct an interview in a more intimate environment or via telephone since it allows participants to talk more openly and be more comfortable to give arsenal opinions. The results might not be 100% statistically re opinion may not represent a large enough segment Of the POLL Nevertheless, focus groups and interviews yield valuable insight customer attitudes. Quantitative Research Since the qualitative research might not provide absolute stasis findings, we therefore decided to conduct quantitative research analysis to determine the result. We plan to use a structured quo with mostly closed questions that allow respondents to select it from given list of possible responses. We would distribute sues both online survey resources and printed version to fill out. We excel to report the findings with statistics, tables, and graphs. 1. We would like to use snowball sampling strategy by asking rest participants to pass along a survey link to relevant others, or visa locations where the target market is likely to congregate. We WAC pass the survey through social network like Faceable to ask fan and people online to fill out the question. We will use accessible free online survey programs like surveyings. Com, Zimmerman, Monkey. Also, in order to gather more responses, we plan to go around campus or library/coffee shop to ask people take 2 mini out while waiting for elevator, etc. Please see possible survey IQ Appendix 1. 2. Quantitative Observation Individual responses to surveys and focus groups are sometime from peoples actual behavior, and therefore, we plan to use q observation method to observe some customers purchasing be stores, at work, or other reachable locations. We would like to o customers behavior in Davits Tea and their competitors (suit by examining how customer making the order at different store Davits Tea has very different and unique way to make the order have a traditional menu displayed any where in store, instead, t tea boxes placed on the wall with special names for customers I fore making the purchasing decision. We will observe and cool customers knowledge about the brand and further integrate to Other possible tools to manage data Since The Rotten School of Management maintains a site license: and students to use the Qualities Research Suite, we would like advantage of this system and use it to apply on some of data c methods.

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